WHAT Express Brazilian Blowout at Maximiliano Centini 

THE LOWDOWN This eco-conscious Brazilian blowdry not only promises no formaldehyde, but also lets you leave the salon semi-permanently straightened and ready to go, with none of the excruciating “ wait for three days before washing your hair” nonsense. The formula uses South American plants such as camu camu berries and annatto seeds (both stuffed full of amino acids) to smooth the hair and calm the frizz. It goes like this: hair is shampooed, the solution is combed in and then hair is blow dried and straightened. Next, hair is shampooed again (amazing head massage at this point) and dried and straightened one more time. And the cherry on the cake? The amino acids are absorbed immediately, so you could wash hair the minute you leave the salon – not that you’ll need to, as Max will have blow dried it brilliantly. But you could if you felt like it, and that’s the joy.
OUR VERDICT Excellent. Shiny, smooth, kink-free hair that lasts for three whole months. GHDs will gather dust.
DETAILS From £170. At 65b New King’s Road, SW6 4SG (maxcentini.com or 020 7384 1450

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